OTAs should be part of the mix, not the whole strategy.
How we help grow direct bookings
Direct-Booking Foundation
Create a clear, conversion-focused website that makes booking direct as easy and credible as booking through an OTA.
Client Case Study: Google Analytics results, organic search only. Comparing 2025 (new website) with 2024 (previous website), purchases increased 226%, conversion rate rose from 1.14% to 2.76%, and revenue grew 347%.
Capture existing demand
Reach travelers already searching for the tours and experiences you offer and bring them directly into your booking path.
Client Case Study: Google Ads results, Dec 2025 to May 2026. $6.35K in ad spend generated $17.5K in reported conversion value, a 2.76x return on ad spend.
Build Long-Term Visibility
Build lasting visibility around the destinations, experiences, and questions travelers research before they book.
Client Case Study: Google Search Console results, Apr to Sep 2026 vs. the previous six months. Search impressions nearly tripled (41.6K to 119K), while organic clicks increased 80% (922 to 1.66K).
Built around how tour and activity operators sell, book, and grow.
"Bakr has become an essential part of our growth. They don't just execute. They analyze, plan, and guide with bigger picture in mind."
Direct-Booking Strategy
Website, booking flow, paid search, and organic visibility planned around increasing the share of bookings you own.
Built Around Your Existing Systems
We strengthen the experience around the booking platforms and marketplaces you already use.
One Connected Growth System
Website, acquisition, conversion, and tracking work together instead of as separate services.
Strategy Tied to Booking Data
We focus on what matters: direct bookings, conversion rates, revenue, and channel mix, not just website traffic.
No Booking Commissions
Our pricing is based on the work we perform, not a percentage of the bookings you generate.
Meet José
Hola 👋🏼 I’m José, co-founder of Bakr Digital in Puerto Rico. I lead strategy, design, and development across our projects.
We help tour and activity operators strengthen direct bookings around the systems they already use, from the website and booking flow to paid and organic search.
If there’s a fit, I’ll be the person working directly with you from strategy through execution.🫡
Book a 20-minute intro call.
We’ll review your current booking setup, talk through potential direct-booking opportunities, and see if it makes sense to work together.
Frequently Asked Questions
Do we need to replace our current booking platform?
Usually not. We work with the booking systems you already use, focusing on improving the website and direct-booking experience around them.
Are you trying to replace OTAs like Viator or GetYourGuide?
No. OTAs can remain valuable sources of reach and demand. The goal is to make direct booking a stronger part of your channel mix so you have more control over the customer experience, relationship, and margin.
Do we need a completely new website?
Not necessarily. We first assess what's working and what's limiting direct bookings. If your existing website has a strong foundation, we improve it. If a rebuild makes more sense, we'll explain why.
How do you measure direct-booking growth?
We use website analytics, booking data, and campaign tracking to measure direct bookings, conversion rates, revenue, and acquisition sources. This helps us understand what's driving growth and where to improve.
Can you work with our existing marketing team?
Yes. We can collaborate with your internal team and focus specifically on the website, direct-booking strategy, paid search, or organic visibility where we can add the most value.
What does an engagement typically cost?
It depends on what needs to be done. Some operators need a focused website project, while others need ongoing advertising, search, or growth support. We define the scope and pricing clearly before any work begins.